If you will permit me, I’d like to get a bit real today and talk about children’s clothes. As we’ve been out looking for items for the baby registry, we inevitably walk by the clothing section. Brett and I have both noticed that the boys section is full of color – red, blue, yellow, green, orange, brown, black, etc. And when you look over at the girls section…it’s an explosion of pink and purple.
However, what really gets me are the messages sent to our little boys versus our little girls. Here is a perfect example. We spotted this outfit yesterday while shopping.
That’s great. We’re building up his self esteem and setting high goals – telling him he can be a future executive.
But look at the equivalent message we are sending to our girls…
Really? A princess?!? (And the other options do not seem to be better. It’s either a princess or cute.) How does that help build her self esteem or set good goals for her?
I’m pretty passionate about this because I am a female a business owner. When you look at the stats, there are a lot fewer women in positions of power than men and I feel this is something we need to change. Perhaps it can start with something as simple as little girl clothing. Let’s give our daughters something to aspire to that isn’t marrying a prince.
Do you agree? Or am I being too hard on the clothing industry?